Top 30 Affordable Sustainable Fashion Brands in India

23 December 2024 Kashif Rahman 15 min read 54 Views 0 Comments

Last Updated on 3 days by Kashif Rahman

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affordable sustainable fashion brands in India: In recent years, the fashion industry has viewed a significant shift toward sustainability, with an increasing number of consumers prioritizing eco-friendly and ethical choices.

India, known for its rich textile heritage and skilled craftsmanship, has become a hub for sustainable fashion. Here, we explore affordable sustainable fashion brands in India that are making a mark with their commitment to environmental responsibility and social ethics.

Table of Contents

Why Sustainable Fashion Matters

affordable sustainable fashion brands in India: The fashion industry is one of the largest contributors to global pollution, accounting for excessive waste, water consumption, and carbon emissions. By supporting sustainable brands, consumers can reduce their environmental footprint and promote fair labor practices. Affordable sustainable fashion bridges the gap, making ethical clothing accessible to the masses.

Why Choose Sustainable Fashion?

affordable sustainable fashion brands in India: Sustainable fashion is more than a trend—it’s a requirement. The negative impact of fast fashion on the environment, from excessive waste to water pollution, has prompted consumers to seek eco-friendly alternatives. Choosing affordable sustainable fashion helps:

Reduce environmental impact through ethical production methods.
Support fair trade and local artisans.
Encourage mindful consumption with durable, timeless designs.

Top Affordable Sustainable Fashion Brands in India

1. FabIndia

FabIndia is synonymous with sustainable fashion in India. Known for its use of handwoven fabrics and traditional techniques, the brand collaborates with artisans across the country to produce high-quality garments.

Materials Used: Organic cotton, khadi, and natural dyes.
Price Range: ₹500–₹5000.
Popular Products: Ethnic wear, scarves, and home furnishings.

FabIndia’s ethical supply chain ensures that every purchase supports rural communities while offering customers timeless, eco-friendly apparel.

2. Doodlage

Doodlage specializes in upcycled fashion, transforming industrial waste and discarded fabric into trendy clothing. Their innovative approach not only reduces landfill waste but also encourages circular fashion.

Materials Used: Scrap fabrics and organic textiles.
Price Range: ₹800–₹6000.
Popular Products: Dresses, jackets, and accessories.

This brand’s chic designs and focus on reducing textile waste have made it a favorite among young, eco-conscious consumers.

3. No Nasties

As India’s first 100% organic and fair-trade fashion brand, No Nasties is a pioneer in ethical clothing. The brand focuses on minimalistic designs and ensures a completely transparent production process.

Materials Used: GOTS-certified organic cotton.
Price Range: ₹1000–₹4000.
Popular Products: T-shirts, dresses, and tote bags.

No Nasties contributes to sustainability by adopting practices like zero water waste and carbon-neutral shipping.

4. The Khadi Cult

Reviving the traditional craft of khadi, The Khadi Cult blends heritage with contemporary fashion. Its sustainable practices emphasize empowering local weavers and promoting India’s cultural heritage.

Materials Used: Khadi fabric and plant-based dyes.
Price Range: ₹700–₹3000.
Popular Products: Shirts, kurtas, and sarees.

By choosing The Khadi Cult, consumers can support eco-friendly practices and embrace timeless Indian designs.

5. Okhai

Okhai works closely with rural artisans to create handcrafted garments that showcase traditional Indian embroidery and patterns. This brand stands out for its focus on empowering women artisans.

Materials Used: Organic cotton, handwoven textiles, and vegetable dyes.
Price Range: ₹800–₹4000.
Popular Products: Ethnic wear, tunics, and stoles.

Okhai’s products are not only sustainable but also imbued with cultural richness and elegance.

6. Brown Boy

This vegan and sustainable brand emphasizes gender-neutral clothing and ethical production.

Materials: Organic cotton and recycled materials.
Price Range: ₹1000–₹4000.

7. Pomogrenade

Specializing in quirky and sustainable designs, Pomogrenade uses ethical practices to create casual wear.

Materials: Organic cotton and azo-free dyes.
Price Range: ₹800–₹3000.

8. Forty Red Bangles

A socially responsible brand that focuses on sustainability and empowering artisans.

Materials: Recycled and upcycled fabrics.
Price Range: ₹1000–₹5000.

9. Upasana

Known for its fusion of contemporary designs with traditional Indian textiles.

Materials: Organic cotton, khadi, and handwoven textiles.
Price Range: ₹900–₹4000.

10. Indigene

This brand blends modern aesthetics with traditional craftsmanship, offering eco-friendly choices.

Materials: Handwoven and naturally dyed fabrics.
Price Range: ₹1000–₹6000.

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11. Buna

Focused on slow fashion, Buna uses natural fibers and artisanal techniques.

Materials: Organic cotton and plant-based dyes.
Price Range: ₹1200–₹7000.

12. House of Hemp

A trailblazer in hemp-based fashion, offering biodegradable and durable clothing.

Materials: Hemp and organic blends.
Price Range: ₹1200–₹5000.

13. Aavaran

This brand promotes sustainable practices by reviving age-old dyeing and weaving techniques.

Materials: Indigo-dyed cotton and handspun fabrics.
Price Range: ₹1500–₹6000.

14. Ka-Sha

Focusing on upcycling, Ka-Sha crafts unique pieces with discarded fabrics.

Materials: Recycled textiles.
Price Range: ₹2000–₹8000.

15. Bhusattva

A leader in organic fashion, Bhusattva uses eco-friendly processes for every piece.

Materials: GOTS-certified fabrics.
Price Range: ₹1200–₹6000.

16. The Summer House

Minimalistic and elegant, this brand prioritizes transparency and sustainability.

Materials: Natural fibers and low-impact dyes.
Price Range: ₹1500–₹7000.

17. Sasha

Sasha promotes fair trade by partnering with artisan cooperatives to create sustainable clothing.

Materials: Handwoven and naturally dyed fabrics.
Price Range: ₹800–₹4000.

18. Do U Speak Green

A lifestyle brand that merges fashion with eco-consciousness, offering affordable organic wear.

Materials: Bamboo, organic cotton, and hemp.
Price Range: ₹900–₹3000.

19. B Label

This brand creates modern clothing using sustainable hemp fabric.

Materials: Hemp and organic blends.
Price Range: ₹1200–₹5000.

20. Jodi

Jodi combines artisanal prints with sustainable fabrics to create vibrant, eco-friendly clothing.

Materials: Organic cotton and hand-block prints.
Price Range: ₹1000–₹6000.

21. Anokhi

Known for its block-printed textiles, Anokhi ensures ethical production and timeless designs.

Materials: Hand-block printed cotton.
Price Range: ₹500–₹4000.

22. Earthistic

Earthistic specializes in sustainable bags and accessories, crafted from recycled and biodegradable materials.

Materials: Recycled textiles.
Price Range: ₹700–₹3000.

23. Tamarind Chutney

A quirky brand offering sustainable clothing with unique patterns and colors.

Materials: Organic cotton.
Price Range: ₹800–₹3000.

24. Breakbounce

A sustainable streetwear brand targeting eco-conscious youth.

Materials: Organic and recycled fabrics.
Price Range: ₹1000–₹4000.

25. People Tree

An ethical fashion brand committed to fair trade and sustainability.

Materials: Organic cotton and natural dyes.
Price Range: ₹1200–₹5000.

26. RangSutra

Collaborating with artisans, RangSutra creates unique, handcrafted sustainable garments.

Materials: Handwoven and naturally dyed textiles.
Price Range: ₹1500–₹4000.

27. Udd Studio

Focused on ethical fashion, Udd Studio offers modern designs with eco-friendly practices.

Materials: Organic cotton and linen.
Price Range: ₹1200–₹6000.

28. Kasha Ki Asha

A brand combining sustainability with empowerment, supporting women artisans.

Materials: Organic and upcycled fabrics.
Price Range: ₹900–₹4000.

29. Renge

Renge is a slow fashion brand with an emphasis on chic, sustainable clothing.

Materials: Recycled and natural fabrics.
Price Range: ₹2000–₹8000.

30. Tokree

Offering hand-embroidered and naturally dyed garments, Tokree is perfect for eco-conscious fashion enthusiasts.

Materials: Handwoven and organic textiles.
Price Range: ₹1500–₹6000.

Key Features of Affordable Sustainable Fashion Brands

Eco-Friendly Materials

affordable sustainable fashion brands in India: Most sustainable brands prioritize the use of organic and biodegradable materials such as organic cotton, khadi, hemp, and bamboo. These fabrics minimize environmental impact and promote longevity.

Ethical Production Practices

Sustainable fashion brands often collaborate with local artisans and weavers, ensuring fair wages and safe working conditions. By maintaining a transparent supply chain, they foster trust and accountability.

Reduced Waste

Brands like Doodlage and Pomogrenade adopt upcycling and recycling techniques to reduce textile waste. Such initiatives contribute to a circular economy, prolonging the lifecycle of materials.

Affordable Pricing

Contrary to the myth that sustainable fashion is expensive, many Indian brands provide high-quality eco-friendly garments at reasonable prices. By cutting down on middlemen and optimizing resources, they ensure affordability.

How to Choose Affordable Sustainable Fashion

1. Look for Certifications

Certifications like GOTS (Global Organic Textile Standard) and Fair Trade signify a brand’s commitment to ethical and sustainable practices.

2. Support Local Artisans

Brands that collaborate with local artisans not only produce unique designs but also promote community welfare.

3. Invest in Timeless Pieces

opt for versatile, durable pieces instead of fast-fashion trends. Sustainable fashion encourages quality over quantity.

4. Check the Brand’s Transparency

A truly sustainable brand will provide detailed information about its sourcing, production, and labour practices.

Benefits of Supporting Sustainable Fashion

Environmental Impact: Reduces pollution, conserves water, and lowers carbon emissions.
Social Impact: Supports fair wages, safe working conditions, and rural livelihoods.
Economic Value: Offers long-lasting clothing that reduces the need for frequent replacements.

Conclusion

Affordable sustainable fashion brands in India: Affordable sustainable fashion is no longer a luxury; it is an achievable lifestyle choice. Indian brands like FabIndia, Doodlage, and Okhai are leading the way, making eco-friendly clothing accessible to all. By choosing these brands, we can collectively contribute to a greener planet and support ethical labor practices.

If you’re looking to redefine your wardrobe while staying committed to the environment, start with these incredible Indian brands. Together, we can make fashion a force for good.

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